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Asaf Weinbroom is an Israeli industrial designer, a graduate of the Industrial Design department in Shenkar College of Engineering and Design. In 2009 Asaf established a design studio offering lighting design, production and manufacture. 
The production is based on a handmade process using mainly the lathe machine. All the products are made from wood while some of them incorporate various materials such as: corian, formica, brass, copper, glass and more. Asaf’s decision to use wood, a renewable resource, in the light elements that he devices, creates a sense of natural one-of-a-kind look, warmth, and most importantly: emphases high-end handmade craftsmanship.